Xinguang is connecting Africa with "Steel Structure +"——"There is no sunset industry, only sunset thinking"
Qingdao Xinguangzheng Steel Structure Co., Ltd. officially started construction of a factory in Ethiopia in early October 2018. From doors and windows to air conditioners to intelligent supporting facilities, Ethiopia experienced the "steel structure +" model from China for the first time, and praised China's all-round, high-quality and integrated construction capabilities.
It is understood that this project is the first project to start construction after the 2018 Beijing Summit of the Forum on China-Africa Cooperation. So far, Xinguangzheng has cooperated with more than 30 African countries. Esther, an engineer from the South Sudan National Road and Bridge Department who visited the company, said: "South Sudan has a very large market demand for steel structure-related products in recent years. Through this visit, we highly recognize the products of Xinguangzheng Steel Structure Company and hope that the company will go to South Sudan to participate in the construction."
"There is no sunset industry, only sunset thinking." Zhang Xiaolei, executive president of Qingdao Xinguangzheng Steel Structure Co., Ltd., said that as a traditional manufacturing company, only innovation can have a way out.
As early as 10 years ago, Xinguangzheng began to adjust its marketing, while consolidating the domestic market and looking abroad. In 2008, Xinguangzheng obtained the right to operate its own export business and built a steel structure plant in Angola, Africa, which was also the company's first foreign project order.
"With the help of the 'Belt and Road' initiative, the company's international market layout has been greatly expanded." Zhang Xiaolei told reporters that Xinguangzheng's products have been exported to more than 30 African countries including Kenya and Algeria, involving more than 400 construction projects and a total sales of more than 500 million yuan.
"We enjoy the rich dividends brought by national development, and we must also add luster to Made in China with excellent products." Zhang Xiaolei said that in the current environment of accelerating the transformation of new and old kinetic energy, Xinguangzheng is focusing on upgrading and optimizing the leading industry, and striving to transform from the production and sales of traditional simple steel structure plants to the research and development, production and output of new kinetic energy technologies for high-end intelligent integrated plants and villas.
For example, in order to solve the connection problem between livestock breeding equipment, environmental control equipment and breeding houses in the livestock industry, the company developed an automated environmental control system, realizing the integrated combination of "steel structure + livestock breeding equipment + environmental control system"; in order to solve the problem of steel structure workshops being cold in winter and hot in summer, the company acquired a central air-conditioning company, comprehensively optimized the high-end central air-conditioning project, and realized the integrated combination of "steel structure + central air-conditioning". Not only that, Xinguangzheng also created an integrated combination model of "steel structure + general construction contracting", and promoted the development of the entire industrial chain in the form of overall packaging in international cooperation.
"Based on our talent and technical advantages, our business covers the entire process from site selection, design, production to decoration completion, and can achieve 'one key to the customer'." Wang Zengguang, an engineer at Qingdao Xinguangzheng Steel Structure Co., Ltd., said that the nanny-style service of the "turnkey" project has enabled the company to reach the top of the industry and effectively expand its international high-end business.
