Private enterprises help transform old and new drivers] Qingdao Xinguangzheng: "Steel structure +" helps enterprises expand their territory

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May 9, 2018

Private enterprises help transform old and new drivers] Qingdao Xinguangzheng: "Steel structure +" helps enterprises expand their territory


Qingdao Xinguangzheng Steel Structure Co., Ltd. was established in 1997. After more than 20 years of development, it has become the first steel structure company listed on the New Third Board in Qingdao. The company has continuously expanded its territory with the "steel structure +" model and has become one of the leaders among domestic companies in the same industry.


Recently, the reporter followed the "Private Enterprises Helping the Transformation of New and Old Kinetic Energy" event organized by the Office of the Leading Group for the Development of Private Economy in Qingdao and the Qingdao Municipal Administration for Industry and Commerce, and visited Qingdao Xinguangzheng Steel Structure Co., Ltd. to gain an in-depth understanding of the company's experience and practices in the transformation of new and old kinetic energy. The company has received strong support from the Pingdu Private Economy Development Leading Group and the Pingdu Market Supervision Bureau during its development.

 


Qingdao New Airport Project

"Going Out" to Digest Excess Production Capacity


According to Sun Jiongguang, Chairman of Qingdao Xinguangzheng, the company's growth was not smooth sailing. In 2008, it entered a development bottleneck period. In order to digest excess production capacity, the company actively "went out". Long before the country officially proposed the Belt and Road development strategy, the company had already begun to cooperate with relevant enterprises in countries along the Belt and Road. Its products have been exported to more than 80 countries around the world, including Canada, Australia, Germany, France, Brazil, the United Kingdom, the United States, Singapore, Thailand, Uruguay, Venezuela, Japan, etc. The proportion of international business has increased from "zero" 10 years ago to more than 70%, and has become an important business development direction of the company. It is understood that Xinguang is actively establishing good cooperative relations with foreign businessmen, and its services and quality have been well received by users. Among them, the project in Venezuela has achieved the first place in the export of domestic single projects of private enterprises; the Audi showroom project in Uruguay has become a model of Audi's global showrooms and has been promoted and replicated globally; the Aruba Stadium project has become a local landmark building; the Qatar Breeding Industrial Park project has helped customers achieve the perfect integration of livestock houses + breeding equipment, and realized the design and installation solutions of raising chickens, ducks, rabbits, and quails in the same breeding area without interfering with each other; the Ethiopian Garment Industrial Park project has helped customers with one-stop design from warehousing, logistics, production, employee office, accommodation and dining, and health and entertainment, and has achieved a perfect combination of industrial plants and clothing automation equipment; the Papua New Guinea cheese project has built a systematic breeding system for breeding and deep processing from calf breeding to dairy cow breeding, from dairy cow treatment to dairy cow milk production, from milk processing to dairy product processing, and has promoted integrated projects globally; the Philippine broiler house project has an average survival rate of 98.9%, creating the highest breeding record in the local market over the years, and China's smart manufacturing has won high praise from customers.



Audi 4S Showroom in Uruguay

"Steel Structure +" accelerates the transformation of new and old kinetic energy


Under the guidance of the international market, the company has established a new industrial model of "steel structure +", and has carried out system design of steel structure + livestock breeding equipment integration, steel structure + central air conditioning integration, steel structure + intelligent manufacturing electrical automation, and steel structure + international general contracting construction integration.


According to Sun Jiongguang, in terms of livestock breeding equipment and plant, the company has a professional technical research and development team, and each equipment designed has achieved the goal of being more in line with the needs of animals, so that animals can enjoy five-star treatment. In addition, the company has also built its own breeding base to test various breeding equipment, and uses electrical automation control systems to collect various data, including the temperature, humidity, pollution, wind power, light intensity and dead livestock inside the livestock house. The company has established an automatic docking power system autonomous power generation control system, which can prevent temporary power outages from causing concentrated deaths of livestock. The livestock breeding equipment developed by the company has fully automatic mechanized breeding functions such as automatic feeding, automatic watering, automatic shipping, and automatic manure removal. In the field of chicken farming, it meets the requirement that one person can raise up to 50,000 to 100,000 chickens at the same time, truly realizing the low-cost and high-efficiency breeding goals of saving time, labor, and labor.


In terms of industrial central air-conditioning, with the help of the acquired air-conditioning factory's more than 30 years of technology, production, and design foundation, new technical research and development forces have been injected, so as to independently develop intelligent control and remote monitoring systems, making the performance of central air-conditioning more stable. The company's original capillary heating, seawater source heat pump, air source heat pump and other environmentally friendly new technologies enable the company to tailor the most effective solutions required by customers according to their actual needs.


In the field of industrial doors, the company has a large number of R&D personnel with more than 10 years of rich experience. With the help of this strong team, after more than 10 years of exploration, the company can now customize and design European doors, Australian doors, windproof roller shutter doors, lifting doors, sliding doors, large sliding doors, floating doors, etc. for customers. The company's self-developed automatic repairable industrial door technology enables the product to instantly repair itself when it is hit by external forces, saving customers a lot of maintenance costs. This technology is more than 10 years ahead of the industry. The company's smart curtains and other smart home systems are well received by the market. The hangar door, the core component of the hangar, can already be 350 meters wide and 26 meters high. It can slide up and down without abnormal noise, obstruction, or deflection. Conventional hangar doors can withstand 14-level gale and can play an absolute role in protecting aircraft.


Improve the ability to cooperate with central enterprises and state-owned enterprises


While "going out", Xinguangzheng has not given up the domestic market, but actively improved its ability to cooperate with central enterprises, state-owned enterprises and listed companies.


The company has participated in the construction of large-scale well-known domestic projects such as Haier, Hisense, Sinopec, Tsingtao Beer, Qingdao World Expo Park, Qingdao Airport, Olympic Sailing Center, Leiting Heavy Industry, and Marine Nuclear Power, and has cooperated with China Construction, China Railway, China Cheng, China Power Construction, Binglun Group, Muyuan Group, Shiyang Group, etc. In the cooperation, the company gives full play to its technical and management advantages. At Aoshanwei Station on Qingdao Metro Line 11, the overpass has achieved the challenge of a heterogeneous bridge with a total length of 74 meters, a width of 10 meters, a height of 1.8 meters, and a single weight of 268 tons. Hisense Logistics Park, a 40,000 square meter project, was completed in just 26 days, which changed the status quo of the original basic project in the entire industry taking more than 60 days to construct.


As a technologically advanced enterprise that is eager to surpass itself, Xinguangzheng Company can now provide customers with a one-stop full set of turnkey services, including design, production, installation and construction, etc. The product range includes factories, warehouses, exhibition halls, hangars, supermarkets, office/apartment buildings, bridges, container houses, etc. In addition, the company's independently developed container-built integrated houses have been implemented in large-scale movable and detachable gymnasium projects, fully representing the company's unique advantages of efficient and fast construction.


Xinguangzheng has now become a high-tech, diversified, export-oriented international private enterprise integrating R&D, design, production, installation, construction and services. It has become one of the few companies in the domestic steel structure construction field that has complete qualifications for the production and construction of steel structures and corresponding supporting facilities.

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